Applying The Accounting Portion Of A Business Plan

Prior to effectively creating the accounting portion of a business plan using a selection of accounting principles, tools, and calculations, it is important to first address some fundamental information about my business venture. As someone who has spent years baking and providing friends and family with flavorful, affordable cupcakes for birthday parties and other events, it makes sense to look into the possibility of opening up my own business that specializes in gourmet cupcakes, a former niche that has become a booming business over the last decade. Wanting to provide people with unique desserts that are not only delicious, but also affordable, has always been a dream of mine. My bakery would specialize in strictly cupcakes, as too†¦show more content†¦Although rent may be high in a city like Atlanta, the location would be within walking distance to many facilities. The high foot traffic in the classy city would bring in customers, especially with the tourists who visit Atlanta. Per the Atlanta Convention and Visitors Bureau (CVB), â€Å"the city saw 42.3 million visitors from across the country† in 2012, â€Å"setting a single-year visitation record† (1). The amount of tourism in the downtown area of Atlanta will undoubtedly result in profits for my business. Additionally, with so many schools nearby, fundraising and bake sale opportunities abound, making it easy for parents or guardians to stop by my cupcake bakery to pick up cupcakes for their child’s school. Further, the corporate offices nearby will bring in revenue for my business, as corporate events and luncheons almost always require dessert. The location I have selected for my cupcake bakery has minimal competition. There is no other cupcake bakery within a 15-mile vicinity, so the only competition which exists is from grocery stores in the area. Because my livelihood will be tied to turning a profit, it is essential that my decisions are based on my business income and outflows. My financial decisions will indeed impact my business. Financial decisions which may impact my business include bringing in additional employees, expanding my storefront, purchasing new equipment, andShow MoreRelatedBusiness Combination1719 Words   |  7 PagesAssignment 1: Business Combinations Cindy Yoon Professor Robert Neely ACC 401 – Advanced Accounting October 24, 2013 Abstract In this paper, I will provide an explanation for the business combination method I selected in expanding the corporation by acquiring another firm, the reason for selecting that business combination method, and how the purchase will grow the business. I will also analyze the accounting requirements for the business combination method I selected and how I determinedRead MoreMy Future Plan For School And Become A Cpa1560 Words   |  7 Pagesquestions posed to students tend to be â€Å"What is one’s future?†, or â€Å"How does her or she plan on achieving that goal?†. 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Digital Espionage Free Essays

Attacks on sites had been a common occurence ever since the boom of the Internet market, and it is only usual for people to get into the business themselves either legally or ilegally. Since the occurence of these attacks anti-virus companies had been built, adding yet another business into the market. But the level of attacks had been vastly improving, and one example is what happened on Google, one of the world’s leading search engine. We will write a custom essay sample on Digital Espionage or any similar topic only for you Order Now On January 12, 2010, Google announced on its blog that it had been attacked. It was said to have occured from mid last year and finished last December. Google stated that over 20 other companies including Adobe and Microsoft, had also been victims. On that same day, US Secretary Hilary Clinton publicly asked for an explanation from the Chinese government. Google became aware of the attack themselves, through their inside sources. According to Newsweek, at the time, they contacted Rafal Rohozinski, CEO of The SecDev Group (a global security and research firm) because the attack was very similar to GhostNet (a large scale cyber spying event last March 2009) and they wanted to know what they could share that might be helpful to their in-house investigation. The attack seems to be emanating from the jurisdiction of China. Google said that the hackers were interested in accessing the Gmail accounts of Chinese human rights activists. According to the Financial Times, a person named Ai Weiwei had his two accounts hacked, their contents read and copied. On the others, however, they were only able to view limited details such as the subject line and the creation date of the account. It was said that the attack started when an employee in China click on an infected linked, which was sent through an instant message. The attacker was able to access the person’s computer, and eventually Google’s headquarters in California. It also accessed Google’s Moma, an intenal directory that stores information on each of the employees work task. Carlos Carillo, principal consultant of Mandiant (security incident response and forensics firm) was also called in by Google. He said that it was â€Å"definitely one of the most sophisticated attacks I’ve seen in the last few years†¦ This wasn’t something that a 16-year-old came up in his spare time. † He said that they’ve seen similar attacks like this on the government, but never on the commercial space. The level of the attack had certainly been done by a group of experts. Last January 14, 2010, McAfee reported that the attackers had exploited zero-day vulnerabilities and called the attack â€Å"Operation Aurora†. They exploited a hole in Microsoft’s Internet Explorer even if their DEP (Data Execution Prevention) was turned on. The vulnerability affects Internet Explorer versions 6, 7, and 8 on Windows 7, Vista, Windows XP, Server 2003, Server 2008 R2, as well as IE 6 Service Pack 1 on Windows 2000 Service Pack 4. It would be very hard to exploit the flaw on Windows Vista or Windows 7, however, because of its advanced memory protection technology. Zero-day vulnerabilities are those flaws that are unknown to the developer. When the attacker discovers the vulnerability before the developer does, it can prove to be very dangerous. The attacker can either use the vulnerability to copy the information and make a similar program and then sell it to the market, or he can use the vulnerability to directly destroy the program of the developer. As with Google, analysts said that â€Å"China is likely using its maturing computer network exploitation capability to support intelligence collection against the U. S. government and industry by conducting a long term, sophisticated computer network exploitation campaign. † At least 10 to 20 terabytes of data had been taken from Google and other companies. Days after the attack, the exploit had been opened to the public, which are now dangerous to the internet community. Paul Ducklin, Head of Technology (Asia Pacific) from Sophos Lab(developer and vendor of security software and hardware), explained how the exploit on Google was done. The Aurora explot relies on a used-after free bug. The exploit uses java script to control over the browser as it crashes. The exploit has all the usual javascript tricks: heap spray (technique used to facilitate arbitary code execution) and nop sleds (No Operation Execution, meaning to â€Å"slide† the instruction on its final destination) . At the end of the nop sled is the shellcode, (the actual malicious binary code that the hacker wants to execute) and a coming bid which uses javascript events that tricks the browser into misusing memory in the first place. He went to a test server wherein he edited the shellcode, that contains debug breakpoints and he added some human readable text â€Å"WARHEAD† so that if the computer crashed he can visually confirm that it was into the computer’s shellcode. He tried it in IE 6, wherein he put it in the debug controller and only attaching debug to it (the reason for doing so is of course because of the debug breakpoints, so if the exploit actually works, he can track back into the debugger). Then he clicked on Internet Explorer and visited the malicious site. The exploit actually relies on fetching image files. It worked when he tried to see the address on the debugger, â€Å"WARHEAD† came out. Usually, a good anti-virus program can protect internet users from these kind of exploits. In order to fix the IE flaw, Microsoft stepped out of its normal monthly patch cycle to release a patch. The users of IE are now required to run Windows update and click on MS10-002 update to fix it. Meanwhile, Google announced that it would stop censoring its search results in China. David Drimmond, Senior Vice President, Corporate Development and Chief Legal Officer of Google said â€Å"Users visiting Google. cn are now being redirected to Google. com. hk, where we are offering uncensored search in simplified Chinese, specifically designed for users in mainland China and delivered via our servers in Hong Kong. † Censorship in China had been a rule to maintain the country’s communism. Censhorship prevents unapproved reformist, separatist, â€Å"counter-revolutionary† ideas from organizing themselves and spreading. It also prevents Chinese citizens from discovering or learning more about past and current failures of the Communist Party that could create or inflame anti-government sentiment. They had also intended on blocking foreign government websites to prevent the people from learning alternative systems of governance . What Google did was a risky step because China may stop doing business with Google altogether. And China, is one of the most sought-after market in the world today. Analysts expects China’s search market to reach 10 billion yuan ($1.46 billion) this year. However, in 5 to 10 years, what Google did may prove to be advantageous for them. Ben Sargent, an analyst with Common Sense Advisory, a market research company said that â€Å"As a culture, China is much more long-term thinking than most other cultures. No other government takes such long-term views as the Chinese government,† Sargent said. â€Å"So Google is trying to out-Chinese the Chinese in terms of making a really long-term play for young people’s hearts and minds in China. â€Å" Google had always been concerned on its position in China, but the country is too big of a market to ignore. As what Rohozinski have said, â€Å"Engagement is better than exclusion. † You can do a lot more for the people if you work from the inside than just standing around and watching. Google went in with their eyes wide open. Sergey Brin(founder of Google), who had been from the Soviet Union understood China on its political views. The cyber spying just gave them the opportunity to make their stand and make the world praise them for it. How to cite Digital Espionage, Papers

ABC Company Risk management Plan- Case Study by Experts

Questions: ScenarioYou are newly appointed as a Managing Director of ABC Company, a Recruitment company. Some of the issues in the ABC Company are as follows:-Managers blamed for ABC Companys deficitsThe report blames poor management. Inadequate leadership and ineffective management are the causes of the worst deficits in the company. The problems have led to reduction of thousands of jobs, close services and delay operations. Further, senior officials had taken their eye "off the ball", relying on short-term fixes to solve growing financial problems. It is crucial that boards and management get the basics right because financial failure is often a reflection of wider organisational failure. With the above scenario, you are entrusted with the task of advising on changes to be made to the organisation. You are required to develop a number of business processes for ABC Company to improve effectiveness and efficiency of the overall performance of company and provide solutions.Task 1 Develop a repo rt as required below. After going through the organizational structure and the existing culture in ABC Company, identify all major positions in the departments and draw an organizational chart to support your answer. List and identify the relationships between different functions/processes and explain the different functions and processes. List the key aims, objectives and mission of ABC Company and draw a process map for any one of the functions. Evaluate the elements required to build a quality gateway, which focuses on the output of the Version 1.2 process. Design a plan to promote goals and objectives for ABC Company to ensure plans are consistent with legal, regulatory and ethical requirements. Write, using SMART objectives, your recommendations relating to the alignment of people and other resources, in an effective and efficient way. Implement appropriate systems to achieve objectives in the most efficient way, on time, to budget and meeting organisational standards of qualit y Carry out work activities meeting the operational plan through effective monitoring and control.Task 2Develop a report as required below Explain the systems required to manage and monitor quality standards of ABC Company. Demonstrate a quality culture to ensure continuous monitoring, evaluation and development of the process. Recommend improvements which align with the organisations objectives and goals and which results in improvements. Highlight the elements of your plan which are going to bring continuous improvement in the system. Write a brief report on the wider implications of proposed changes within the organisation. Advice on how to carry out risk assessments as required by legislation, regulation and organisational requirements ensuring appropriate action is taken. Demonstrate the correct and effective application of the health and safety regulations and legislation applicable in ABC Company. Carry out a systematic review of organisational health and safety policies and procedures in order to ensure they are effective and compliant. Advise on how to carry out the practical application of health and safety policies and procedures ABC Company. Answers: Task 1 Major positions at ABC Company There are plenty of positions at ABC Company but there are few positions which have plenty of candidates. Few of the important positions at ABC Company are as follows: - Directors Recruitment managers Recruitment Team Lead Recruitment Executives Recruitment Associate Recruitment Trainees Client coordinators IT Manager System Admin Admin Manager Admin Executive Human Resource Manager Human Resource Executive Accounts Manager Accounts Executive Sales Manager Sales executive Relationship between the different functions at ABC Company Each function in the organization is dependent on one another and hence, if there is a slight change or error in one of the processes then it will create an impact on the other process as well. The interconnectivity between different functions in the organization is discussed below. The client coordinators in the organization will take requirements from the clients and share with the recruitment managers in the organization. The client coordinator will also help the recruitment team to get feedback on various interviews that have been lined up. The sales manager will continuously share new requirements with the client coordinators so that they can coordinate with other clients as well, along with the existing clients. The sales manager will communicate with the account team so that they can share the invoice details about the client. The invoice by the finance team will not be sent after coordination with the sales time. The sales team will interact with the management so that the sales team can understand the business requirements and acquire clients accordingly. The sales team will interact with the HR team so that the HR team can start with hiring as per the business plan. The human resource team will interact with the recruitment team so that the HR can understand the recruitment teams requirement and train them accordingly. Apart from that, the HR team will send attendance calculation to the accounts team so that payroll calculation can be done accordingly (Southern 2009). Aims and objectives of ABC Company and Process Map The aims and objectives of ABC Company is clearly defined and the complete team will work towards it so that they can help the company to achieve the mission. Few of the aims and objectives that have been set forth by the company are as follows: - 1. Customer service is of utmost importance for the organization. The company wants the all the requirements of the customer to be met so that the organization can share more openings with the company. 2. Prompt service is one of the aims that the organization wants to achieve so that the client can be rest assured about results. 3. ABC Company also wants to reduce price at which the services are offered. This will help the company to sustain the clients and the clients will also be happy with the organization. 4. ABC Company also helps the clients to get access to the candidates with best caliber rather than that of sourcing candidates for the sake of it (Andrews 1995). Process map of the HR hiring process The HR hiring process is different than that of the recruitment which is done by the recruitment team. The process that has been followed by the HR team for the purpose of hiring employees at ABC Company has been discussed below. The recruitment process starts with looking for resumes. The HR professionals will download resumes from the portal. The downloaded resumes will be screen before the HR professional starts with calling. The HR will call the prospective employees and understand the requirements of the candidate. This will help the HR to be rest assured that the requirements of the candidate and the organization is in line with that of each other. The employees will be called by the HR professional for the interview. The first road of interview will be taken by the HR professional so that they can understand the learning capacity of the candidate. The HR will also understand the attitude of the employee. Accordingly, the candidate will be processed for second round of interview. The recruitment manager will take the second round of interview. This will be a technical round and the manager will question regarding the understanding that they hold regards the process. If the recruitment manager likes the candidate then the candidate will be offered. Before the offer is sent across to the candidate, the HR team will check the parity. This will help the HR team to manage a balance between the current salary and the new employee. Lastly, the candidate will be offered (Stiles 2011). Improvement in quality Few of the quality gateway ideas that will help the organization to improve rather than that of being stagnant are as follows: - 1. The recruiters at ABC Company will look for ways by which the number of resumes sent to the client can be reduced. The company will try to close the position with few relevant resumes rather than that of dumping resumes at the client. 2. The recruiters at ABC Company will be eligible to earn more incentives rather than that of paying fixed salary. Incentives on every position closed will help the recruiters to work on more positions so that they can earn more. 3. The quality of the calls of the recruiter and the client coordinator will be audited by way of recording calls. Recording calls will help the employees to be aware of areas wherein they need to improve. Plan to promote the goals and objectives of ABC Company To achieve the goals and objectives of the organization, proper action plan needs to be in place. Few of the action plans that will help the organization to achieve the goals and objectives that they have planned are as follows: - 1. The salary of the employees in the organization should be increased. This increase will help the employees to be motivated to stay with the organization and apart from that, the organization will also be able to maintain industry standards. 2. The employees should be trained regarding the potential risks and this will help the company to safeguard themselves and also the assets of the company when some risk may come up. 3. Continuous training will be provided to the employees so that the employees can grow to be better. This will help the employees to understand the clients requirement and hence, they will provide resumes that they require (Coulson 1995). SMART objectives It is very important for the organization to set SMART objectives so that the goals and objectives can be achieved. Few of the SMART objectives that would help the organization to grow are as follows: - 1. The company wants to grow the sales of the company by 15% in next quarter. 2. The company wants the employees in the organization to grow by 20% so that the staff can help the organization to meet the requirements of the clients. 3. The revenue of the company should be increased by 20% so that the organization can see that they are growing. 4. The profit of the organization should grow by minimum 7% so that they can be rest assured that all the plans and objectives are in sync with that of each other (Fontana 2012). Systems to maintain quality Quality management system should be implemented in place so that the organization can be rest assured about the quality that can be achieved. There are various advantages of implementation of quality management system and few of the advantages are as follows: - 1. It is the responsibility of the management to be in sync with that of government policies so that will be taken care with the help of quality management system. If the quality management is undertaken manually then there are possibilities that errors will be undertaken. 2. The efficiency of the employees in the organization will be set and it will be very clear to the employees regarding what they can do and what are the things that they can avoid so that they can be in sync with the quality requirements. 3. Quality management system will also have a lot of factual decisions. These factual decisions can be used by the management of ABC Company for decision making. 4. The clients of ABC Company will also be a part of the quality management portal and hence, the communication is improved and at the same time, it becomes to trace the history of the performance (Hollingsworth 2013). Monitoring and control activities Few of the monitoring and control activities that will help the organization to be in sync with the plan are as follows: - 1. The managers in the organization should supervise the performance of the employees. If the employees are deviating from their roles and responsibilities then it can be pointed at the earliest. 2. Financial auditing should be conducted at regular intervals so that the management can be rest assured that the plan and the actual budget is in line with each other. If there is any deviation then the required changes will be made on immediate basis. 3. An internal portal should be introduced in the organization. The employees should be asked to update their daily work report on this portal. This will help the employees to be aware of their performance and at the same time, the management can also be updated about the performance of each employee (Wilson 2013). Task 2 Systems required for monitoring the quality standards at ABC Company Various systems will be required at ABC Company so that all the quality standards set can managed and controlled. Few of the systems that would help ABC Company to be in sync with the quality standards that have been set are as follows: - 1. To start with, the monitoring should start with supervision. The managers in the organization should supervise their team members so that they can be rest assured that all the team members are following the standard that has been set. 2. The calls of the recruiters, client coordinators and also the sales professionals will be recorded so that the management can be aware of the conversation and also if there is any deviation then that will be corrected immediately. 3. An internal portal for the recruiters, management and the client to communicate will be set. This will help the client to immediately upload the feedback and hence, the recruiters can understand the requirements of the client and work accordingly. The manager can also monitor the performance of the employee by way of going through the portal (Dunning 2013). Quality culture It is very important for the management to have a quality culture at ABC Company so that the set standards are achieved. Few of the ways by which a quality culture can be set at ABC Company are as follows: - 1. The management should conduct meetings at regular intervals so that the management can share their expectations with the employees. This will help the employees to achieve the quality standards that have been set. 2. The employees who achieve quality should be rewarded in public so that all the employees are motivated to achieve quality standards and at the same time, more and more employees will improve on continuous basis. 3. The quality in the organization should check on the quality standards that needs to be achieved and the quality that is currently being achieved so that the gap between both can be reduced. 4. If only the quality team is working to achieve the quality standards then achievement of quality would be impossible. Each team at ABC Company should have a quality person so that they can track the quality in their team and if there is any deviation then it can be corrected (Wei 2009). Continuous improvement It is the responsibility of the management to look for ways by which continuous training is achieved in the organization. Few of the ways by which ABC Company can get continuous improvement at workplace are as follows: - 1. The employees in the organization should be given training on continuous basis. This will help the employees to learn and grow. The employees should be analyzed and their training needs should be analyzed and accordingly, training program should be planned.2. Benchmarks should be set in the organization so that the employees are aware of the quality standards that they have to achieve. It is very important for the management to review the quality standards at regular basis so that the quality can be improved along with increasing benchmark.3. The management needs to accept the fact that they can get best of improvement ideas from the management. The employees may be hesitant to share their opinions and views on quality management and this is when surveys can help the organization. Implications of proposed change The management will have to be ready so that the face the implications that may arise due to the implementation of proposed change. Few of the implications that the organization will have to take care due to the change that will be implemented are as follows: - 1. The cost will be one of the things which will have to be considered. To implement quality management system, the management will have to spare some money so that they can get something better.2. The management will have to put in more time so that they can plan the activities accordingly. Initially planning may seem to be difficult but giving time is one of the best things that the management can do as it will yield good results.3. The management will have to get in extra resources so that the quality of the process can be maintained. The management should hire a quality team that will help the organization to achieve quality (Polak 2010). Risk assessment Risk assessment is a process and it needs to be followed religiously so that there is no deviation from the set standards. The risk assessment processes that can be followed at ABC Company are as follows: - 1. Few and foremost, the risk management team at ABC Company will have to identify the risks that are associated with the organization. 2. Secondly, identify the people who can be harmed due to the risk and also the extent to which they can be harmed should be documented. 3. The control measures that can help the organization to get rid or reduce the risk should be evaluated. 4. It is very important to record the risk and control measures that have been identified by the organization. 5. Before the risk plan is produced to the management, it should be evaluated again so that if any changes required then that can be done (Wei 2009). Health and safety responsibilities of the management at ABC Company It is the responsibility of the management at ABC company to ensure that all the employees working in the organization is safe. Few of the safety and health regulations that can be implemented in the organization are as follows:- 1. ABC Company should have firefighting equipment at all the corners so that if any fire accident takes place then one can be rest assured that the injury to employees is reduced.2. The company should also have emergency exits so that the employees can leave from the other exit when one of the exits is blocked during emergency.3. The employees should be given training regarding the hazards that prevail in the organization and also the policies that are in place so that the employees can safeguard themselves from the problem that may arise.4. The organization should also have a first aid kit. The first aid kit should have all the emergency medicines. It is the responsibility of the concerned person to check regarding the availability of the medicine and also the expiry date and other details (Menapace 2013). Review of OHS policy It is very important for any organization to review the OHS policies at regular intervals. This will help the organization to be in sync with the policies that needs to be attached. Few of the ways by which the OHS policies of the company can be reviewed are as follows: - 1. The organization should be aware of the standard policies which have been set forth by the organization. The government policies will have to be compared with the existing policies in the organization. This can be done by way of maintaining a checklist. 2. Each team at ABC company should have a representative who will track the OHS policies that are relevant to their team. If there is any deviance from the policies that have been decided then this will be immediately bought to the notice of the management so that appropriate action can be taken accordingly. 3. ABC Company should have a consultant who will keep a track of the policies that are followed in the organization and also the policies that is yet to be i mplemented in the organization. These consultants are very much updated with the upcoming trend and hence, they will help the management to keep themselves updated with the industry trends (Zipperer 2011). Practical application of the OHS policy There may be plenty of ways by which the OHS policy can be implemented in the organization but it is the responsibility of OHSs management to look for ways by which the employees will actually follow the policies. Few of the practical ways by which the OHS policy will be implemented at ABC Company are as follows: - 1. OHS policy should be a part of the induction program and this will give an idea to the employees regarding the importance that the organization is giving to the OHS policy in the company. 2. The employees should be given training every quarterly so that they can be sure of what is expected of them. 3. To check the seriousness of the employee in the training, examination should be conducted. This will help the employees to be updated with the things that they need to do so that they can safeguard themselves in times of emergency. 4. An OHS manual should be maintained in the organization so that the employees can go through the manual as and when they had a query with any of the companys OHS policy (Manuj 2008). References Manuj, I, 2008, Global supply chainriskmanagementstrategies, International journal of physical distribution logistics management, Vol. 38, no. 3, pp. 192-223 Zipperer, L, 2011, Knowledgemanagement: An innovativeriskmanagementstrategy, Journal of healthcare risk management, Vol. 30, no. 4, pp. 8-14 Menapace, L, 2013, Riskaversion, subjective beliefs, and farmerriskmanagement strategies, American journal of agriculture economics, Vol. 95, no. 2, pp. 384-389 Wei, J, 2009, EffectiveStrategiesforRiskManagement, International journal of business management, Vol. 2, pp. 90-98 Polak, G, 2010, Riskmanagementstrategiesvia minimax portfolio optimization, Journal of banking and finance, Vol. 28, no. 2, pp. 331-352 Dunning, M, 2013, Corporate culture definesriskmanagementstrategy, Business insurance, Vol. 47, no. 24, pp. 4-9 Wilson, J, 2013, Formulating ariskmanagementstrategy, British Journal of Nursing, Vol. 6, no. 16, pp. 924-925 Hollingsworth, K, 2013, RiskEvaluation MitigationStrategies: The Evolution ofRisk ManagementPolicy, Population health management, Vol. 16, no. 2, pp. 132-137 Fontana, M, 2012, Riskmanagement: a proposal for communicationstrategies, Annals of geophysics, Vol. 55, pp. 12-25 Coulson, A, 1995, Environmentalriskandmanagementstrategy, International journal of bank marketing, Vol. 13, no. 2, pp. 22-29 Southern, S, 2009, Creatingriskmanagementstrategiesfor IT security, Network Security, Vol. 3, pp. 14-17 Stiles, P, 2011, Research and confidentiality: Legal issues andriskmanagement strategies, Psychology, Public Policy, and Law, pp. 71-89 Andrews, C, 1995, Evaluatingriskmanagementstrategiesin resource planning, IEEE transactions on power systems, vol. 10, no. 1, pp. 420-426

Thames Valley Police Poster textual analysis Essay Example

Thames Valley Police Poster textual analysis Essay The Second advertising campaign was issued in 2006/2007 by the origination Trident who produces posters to prevent gun crime. Trident work closely with the charity crime stoppers which help to solve a numerous amount offences across the United Kingdom, furthermore the metropolitan police are also working in support. Project trident positively have more supporting organizations such as connected, CSV, blink, NHS, child line, CSEF, outside chance and calling the shots. Finally the notorious underground group RollDeep are behind the campaign. The audience of the poster is directed at the eleven to nineteen year old teenagers living in London. The purpose of the image is to emphasize the reality of guns and life and connote the devastating consequences. It encourages and shocks the audience to prevent them from being gun men of the upcoming generation. However the image is also used to emphasize the issues to the rest of the population keeping them aware of the ongoing and horrific problem. At the center of the poster there lies a dead a body which clearly expresses the point and shock value of gun crime. We will write a custom essay sample on Thames Valley Police Poster textual analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Thames Valley Police Poster textual analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Thames Valley Police Poster textual analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer As it is in the center of the poster it conveys typical conventions and personifies the message. This is used to visual highlight the consequences of guns which can be read effortlessly by the target audience. The white door shutting show that this is the end of the road along with no other presence suggests it is a lonely way to pass on. The closed black front door furthermore gives connotations of sadness and depression and emphasizes there is no going back. The amount of lockers helps to portray the scale of the situation, showing evidence that many deaths have occurred. A clock is situated on the wall to suggest there is still time to act upon your actions, on the other hand a fly killer is also located on the wall which represents the terrible realism and message that encourages the audience to not fall into the trap. Overall the main colour of the poster is white which signifies purity in the teenagers life and reflects his innocence. This creates the shocking message that it can happen to you, your friends or your family which gives it a personal tone and connection to the audience. Trident logo is written with a graffiti styled first letter witch appeals to teenagers, the rest is bold to give a more serious and formal aspect. The colour of the logo is white and the background is black, this contrast provides it to stand out and glue in the viewers mind. The text at the bottom reads carrying a gun can get you into the coolest places this strongly contrasts with the image and fore fills its purpose to stop teenagers possessing guns. This text is at the bottom of the poster in a conventional place that is in a formal and important font to personify the serious tone. More conventional aspects of the poster are the crime stoppers help line number, metropolitan police logo and website in the bottom right corner, with the aim of equally present vital information. Overall the poster connotes that guns can have a life changing effect to your life along with others and illustrates this well to its intended audience.